Question 2 - how effective is your main product and ancillary text
During the design consideration for my texts ( which are The music video,Website and digipak) they all share similar design aspects and conventions related to the genre Indie rock. The track i used was from the Band Milburn.
Firstly when the audience looks through my music video, they will see the location is similar throughout. I used mainly urban locations throughout my video, such as city streets. I decided that i wanted an urban theme throughout my work, not just in the video but text and colour as well. I did this by taking pictures of the locations i had used and add them to by digipak and website. I think this is useful as it makes the website, digipak and music video very similar. Making them similar is very effective, for example if an audience member saw the music video and then the digipak, they would know that they are related.
During research, i was heavily influenced by bands of the same genre as Milburn (such as The arctic Monkeys and Jake Bugg). In the Arctic Monkeys new album ‘AM’ they use a very similar artistic style throughout, mainly colour of black and white. I used this throughout my main products and texts, using the same colours such as blue and the same font.