Daft punk are a French duo consisting of many members. Their main genre of music is House, their main area of house is electronic. They gained the popularity in the 1990s in the house movement of france. This particular track was released on the 19th of april as get lucky. The song also features vocals from solo artist Pharrel Williams. The track is also part of daft punks album Random Assess memories, this was released on the 19th April. The video is from the youtube channel djeevs, it has gained over 25 million views on youtube.
Mise en scene
Props - The artists are all wearing similar clothing in this video. It consists mainly of suits that have sicren like material on them. This is a very arititic way to make the video attractive, because the sicran like material sparkles in the light. This makes it look attractive and stands out to the audience. It also adds a theme to the video interms of costume. it also makes the artists satnd out, because they are wearing black suits and there is a black background. The shinny effect helps to audience see them. The guitarists are both using the same style of guitar, a see through silver colour. This is again used to highlight the instruments from the black background in the video. This effect can be seen in the image below:
Locations - It only consists of one location in this video, which is in a studio where the artists are performing. I think it is only filmed in a studio because the music is highlighting the bands performance and is not necessary telling a story or meaning.
Lighting - Their is a very smart technique used in this video that involves lighting. As i explained in props, their is a light that is centered on the artists and their instruments. The light reflects of the shiny material used for their props and instruments. This creates a sparkling effect which stands out from the black background so audience members can see them performing.
Camera techniques
In this video there are many camera technique used. They are mainly in the mid range, which includes normal angles, close ups, medium shots and wide shots. I think this are predominantly used to show the performance of the artists in the video, they are also highlighting various instruments being played. I think if the used a variety of close ups or long shots, this would not suit the video at all because the audience would not be able to clearly see then performing.
Animation
Animation is not a key technique used in this video, However at the start of the clip and the end, writing can be seen that has a piece of light shine through it. I think this is completed using animation because it is clear it was completed using a computer, whether than in person. The text says random access memories, this is the name of the album that the track was released on. The point of this was to highlight the use of lighting in the video, which is very prominent. Lighting can be seen as a theme throughout this clip. Another proof that it is animation is that the text moves, this shows that it has clearly been animated. Below a image of this animation can be seen.
Performance
There is no particular perfomance of acting in this clip. I think the video is trying the highlight the performance of the artists, rather that a particular story. Throughout the clip vocals, instruments and particular artists are focused on, which gives a clear indication that the performance of the artists is important.
Representation of Artists
Artists are represented more as mainstream figures in this video. There are allot of video that are have been in the charts recently that mainly focus on the particular artists in the video, this can be seen with artists such as Katy Perry, Miley Cyrus and many more. These video are usually shot in studies, in some cases green screens are used. I think Daft punk use this theme because it is clearly shot in a studio with the focus just on the artists. This is a very different approach i plan to take with my video. I have an idea of creating a story in my video, with various locations used throughout.
Target audience
I think the target audience is mainly aimed at people who are interested in chart music, because it was in the charts and was very popular. I don't think there is a particular age group that are mostly interested in the track, i say this because i have spoken to various people who said they were all liked the track. If there was to be an age group that the track is aimed at, i would say between the ages of 16-30. I think this is the case because there are many lyrics that relate to going out drinking and the clubs etc, 16-30 is when we are most active in this area.
