Textual Analysis - Jake Bugg

This is a music video by Jake Bugg. He is a english singer/songwriter, his type of music consists of indie rock and indie folk. He has been active since 2011 and has produced one album titled Jake Bugg.

The music video is for the song titled two fingers, which was part of Jake Bugg first album and later released as a single. The video was produced by Mike Crossey under Mercury records, a division in Universal Music. It was first published on the 23rd of September 2012 on youtube under the channel titled JakeBuggVevo.

Mise en scene

Firstly the video seems to be representing the everyday life of a young man and the problems that he faces. This brings many forms of mise en scene such as setting and props.

The video includes many settings, the main setting seems to be the city of nottingham located in england. This could be a reference to jake bugg home town is. Throughout he is walking through various streets. It is clear that the streets are located in nottingham as the video starts with a still shot that clearly identifies a sign that says nottingham. This can be seen below:

The next main location is located at his/parents home. Both nottingham and his home suggest that this video/song haved many personal indications suggesting that this may have happend to him in the past. Many of jake bugg song/video indicate a personal value. This can be seen below:

Camera techniques

There are many camera techniques used in Jake Buggs videos. One of the first major tehcniques is a medium shot. These are used mainly on jake bugg himself highlighing his face. This is trying the capture his emotion that fits in with the lyrincs at the time. It also highlights his importance throughout the video. The medium shot is also capturing an important action the mainly chracters are performing in this sequnce, this is smoking a cigarette. This is important because this video is trying to represent the lyrics as much as possible. Referacnes to smoking a cigarette are highlited throughout the clip. Various screen shot of this can be seen below:

Edit techniques

Mainy editing techniques are also used throughout this video. A clear one is the use of slow motion through out this clip, it is at a slower frame rate than normal. This is used to slow down the pace of the video to fit in with the lyrics. If this was not done the visulas would end before the lyrics had finished. It would also make it look unprofessional. Slowing the frame rate down is a common usage in music videos.


Performance

The main performer in this clip is jake bugg himself. His perfromance and acting is very good throughout this clip. I think it is good because the video and the lyrics are maybe representing a part of his life or past. Putting him in the main role is good because if it is about his past, he will be very passionate about the role.

link between visuals and lyric?

The first reference between visuals and lyrics is when jake bugg meets with his group of firends. during this the visuals are combined with the lyrics "I go back to Clifton to see my old friends The best people I could ever have met" this is clearly a reference between visual and lyrics because it is showing the audience what the lyrics meen to him useing visuals in the video. The next main reference between visual and lyrics is when Jake bugg is seen at his home with his mum and her boyfreind, during this the lyrics "He's down in the kitchen drinking White Lightning He's with my momma, they're yelling and fighting" This is creating emotion and feelings to his music combining visauls and lyrics.

Target audience

I think the main target audience in this video is aimed at the younger genereation. I would say from the range of 16 to 25. This is because jake bugg is the main character or referance throughout this video, he is still young himself at the age of nineteen. the gruop og freinds he meets in the video also suggest the target audience is the younger generation because they are a similar age gruop to him.