Audience Research 1

Amazon

Amazon is a good way of finding out what the audience like. First i went to the amazon website and find the track that i have chosen (oasis- little by little) once i find my chosen track, which can be purchased vier a music download or an audio CD. It also shows customers what else other customers who bought the track purchased. An image of this can be seen below.

The results suggest that many people who bought this are also interested in many other bands that are in the same genre of the arctic monkeys. They included The Libertines, The Kooks and Franz Ferdinand which type of music all has an element of  indie rock. Amazon also shows customer reviews which have been received from the customers who have purchased the single. This is a good way of finding out what other people thought of the track.

Youtube

Another way of finding the target audience is youtube, Any single that is released that has a music video can most likely be find on youtube. It is similar to amazon in that it gives suggestion to viewers when they are watching a video. It is located on the right had side of the page. It mainly gives suggestion to over tracks buy the band but also over bands which included the killers and the kooks.

This shows that my music video needs to be aimed and fans who like the genre indie rock, as this is the main style of the Arctic monkeys and the over bands that are suggested.

Recently the popularity of the band has grown massively. This is partly to do with their new album (AM) which was released on 6/09/2013. The band however headlined at the popular British festival Glastonbury 2013. After they performed here, their spotify streams increased by 329%. see source for more details. 
http://www.gigwise.com/news/82691/Arctic-Monkeys-increase-Spotify-streams-by-329-after-Glastonbury
This suggest that the fans of the band are very active in terms of streaming the bands music from the internet, This could be a good way to share my music video once completed. Below an image can be seen of the crowd from the glastonbury gig.

As you can see, the majority of the crowd seen in the image are young, this could be because festivals are most popular with the younger generations but the band are quite popular with younger people.