Rationale

I have decided to choose this track for a number of reasons; firstly I am a fan myself to this band and really like their music. But the main reason is the lyrics that are associated with their music and how a very interesting visual style can be created from them. Many of their video has a story associated with them, these narratives are commonly played by actors in their video and this is the style i want in my video, lyrics that are associated with the visual narrative. The reason i have chosen the track (When the sun goes down) is for many reason. One of the first reasons is that when i was looking for a suitable song for my video, i came across this and had an idea of including a sunrise and sunset in my video that will eventually be speed up and filmed by myself.

The track also has a distinctive mood to it, it first starts off chilled and calm and then around 40 seconds in changes to more of a upbeat sound once the instruments are combined. I also chose the arctic monkeys because of their various music videos. Not all of their music videos are related to the lyrics, what i mean by this is the visuals do not link in with the lyrics. I also want to use this style because it keeps the audience interested in the clip, because they are not sure what is going on but will try to see what is going on so this will keep their attention focused on the music video.